Strategic insights into consumer mindset paved the way for our client to create a new way to socialize and unwind for a skeptical audience.

As trends across the country were showing a consistent downturn in alcohol consumption, Tattersall was looking for ways to connect with a new audience. We helped them identify a segment of consumers that are looking for a healthier alternative to alcohol. Rather than creating product first, then figuring out who to market it to, together we identified a growing segment that no one else was targeting and THEN manufactured the ideal product and perfect brand to solve the need of the target audience. But this audience is skeptical of the category – our answer – education embedded into total transparency.